Anyone who watched The Muppet Show in the mid 1970s will recall the iconic sketch “Pigs In Space.” The voyages of the Swintrek captained by Link Hogthrob, First Mate Piggy and Dr, Julius Strangepork in a spoof of Star Trek. As if pigs can fly on Earth or in outer space. Today we have three billionaires boldly going where no billionaires have gone before.
Chance are that some of the people who were watching Pigs in Space grew up in the midst of the the Cold War between the United States and Russia, the former Soviet Union and our old Cold War nemesis. We witnessed the global tensions between the US lead Nato countries and Russia’s “Evil Empire” of Warsaw Pact nations. These two forces spied on each other, tried to destabilize each other economically and politically, and fought proxy wars indirectly attacking each other on just about every continent except maybe Antarctica.

And to heat the Cold War up, they took it to a higher level–to the cold reaches of outer space. On October 4, 1957 the Soviet Union launched Sputnik, a basketball-sized beeping satellite that turned out to be the starting gun for what would be euphemistically called a “space race.” From there, it only took four short years for President John Kennedy to up the stakes. He threw down the gauntlet challenging the US to be the first country to put a man on the moon.
On September 18th, of this year, Elon Musk’s SpaceX launched Inspiration4 sending an all-civilian crew up for a couple of laps around the Earth. This seems to be the real beginning of new space race. Sending civilians up into space is nothing new. NASA was sending non-military trained-scientists from around the world on Space Shuttle missions. Even a couple members of Congress copped a backseat ride on the Shuttle for the the ultimate political junket. We even have had civilian deaths resulting from going into space.
But there is something different with this space race. Space is no longer the realm of fighter jocks turned test pilots to astronauts. Back then NASA was looking for somebody with the “right stuff.” Now, it appears more about checkbook flying and winning raffle tickets then having the right stuff to get the ultimate ride of the times.
So far there have been seven space tourist who have shelled out anywhere from $20 million to $30 million to take a trip on the Russian Soyuz to the International Space Station. This is more than $1 billion to a country that practices capitalism not so much as free market economic system but more like a controlled substance scheme. This was a country that could not produce a decent road car for a Sunday drive. The Russians may have lost the Cold War and the Space Race but they were cashing in on the demand for space travel. And with limited seating they had the only ticket on Earth. It was first come, first serve. It was service with an open checkbook. It really is discouraging when one has to get their space flights booked through a Russian travel agent.

As Lee Corso, an analyst on ESPN’s College Gameday often says: Not so fast my friend. Today’s space race is not about competing national interest, technical and military superiority over which economic/governmental system is better here on Earth. Although, leave it to the Chinese to explore Pink Floyd’s Dark Side of the Moon. Several countries have sent orbiters, landers and rovers to Mars and other orbiting planets and moons with a degree of success. All without the nationalistic bluster and smack talk of the first space race. However, it now appears as if the Russians will beat Hollywood with the first ever movie filmed in space. Are the Russians pulling off another space first for the Guinness Space Book of Records?
What we are seeing now is really a nouveau riche space war. It is competition between billionaires and not so much with countries and competing ideologies. Inspiration4 mission raised $200 million with Elon Musk, founder of SpaceX, putting $50 million for St Jude’s Hospital. The commander of the flight, Jared Isaacman, a billionaire in his own right kicked $100 million. To put things in perspective NASA’s Mercury program ran from 1958 to 1963. According to the San Diego Air and Space Museum the program cost the taxpayers “$277 million in contemporary dollars (almost $2.2 billion today).”
A big difference is that the Mercury, Gemini and Apollo astronauts were not space tourists. According to Yahoo.com “The minimum starting salary range for the first group of astronauts was set at $8,330 to $12,770 based on level of experience.” This was not a bad wage back then. “In modern money, that would equal a salary range of $73,815 to $113,159.” And, “At the time of the Apollo 11 flight in 1969, Neil Armstrong was paid a salary of $27,401 and was the highest paid of the flying astronauts, according to the Boston Herald. That translates to $190,684 in 2019 dollars.” Not a bad day’s pay but far short of the the $20 plus million today’s tourist are plopping down to get a meteor’s view of the planet.
Yahoo also says that “Armstrong’s historic moonwalk lasted two hours and 40 minutes. Based on his salary and a 40-hour work week, that means he would have been paid roughly $33 for his time on the moon. Accounting for inflation, Armstrong was paid $230 in 2019 dollars.” Just imagine what a tourist would pay to go to the moon today.
When Virgin Galactic sent its first fully crewed flight up July 11th of this year on VSS Unity, the crew included billionaire businessman and founder of Virgin Galactic, Sir Richard Branson, and five company employees.

Not to be outdone, Jeff Bezos, the richest man in the world and founder of Blue Origin, cannonballed himself, his brother, Wally Funk, a woman who trained to be one of the Mercury astronauts but was disqualified from flying because she was a woman and Oliver Daeman, a Dutch student, whose father shelled out $28 million for a seat on the New Shepard spacecraft. (Their trip into space happened 52 years after Neil Armstrong and Buzz Aldrin landed on the moon.)
But Bezos is not done. The Russians might be making the first film in space but in the ultimate space-time twist of sending someone where few people have gone before, Bezos is planning to send 90 year-old William Shatner, Captain Kirk, the original space cowboy, into the “final frontier.” Sending Shatner into space is definitely ironic since he was the TV pitchman for Priceline.com, the online discount travel agency for airline tickets, trips and hotels.
The new space race, in some ways is an extension of old capitalistic battles of the past. It reminds me of a William Randolph Hearst/Joseph Pulitzer newspaper war and Yellow Journalism; a Coca-Cola vs the Pepsi generation, or Avis trying to outrun Hertz and OJ Simpson through an airport, Beta vs VHS, and Apple vs Microsoft. It could even be the Dodgers vs the Yankees rivalry with the old New York Giants thrown in the mix. I could go on but what we might be witnessing is a cut throat game of (space) pool between three billionaires, Elon Musk, Jeff Bezos and Sir Richard Branson spending their way into the cosmos.
So now it is not so much about the science and technology of getting to the moon or beyond. It is about sending rich tourists into space. It could be the beginning of the HBO show Avenue 5 where tourist fly around the Solar System or as Jimmy Buffett would sing: “They soared through the Milky Way counting the stars, once around Venus twice around Mars.”

It is interesting because it has taken so long for human space travel to become sort of a capitalistic endeavor. I am sure the focus of those in the 1960s space race were not thinking about selling seats to the moon. But here we are. It reminds me of Henry Flagler’s efforts to build a railroad to Key West, Florida in the early 1900s. Flagler was one of the founders of Standard Oil. He brought is ailing wife to Florida for her health and the weather. While there, he decided to build a railroad to the farthest southern part of the US. It was not a lark. The Panama Canal was being built and when it opened in 1914 it was considered the Seventh Wonder of the Modern World. It was built during a time of American “imperialism” after the French failed miserably in connecting the Atlantic and the Pacific Oceans.
Flagler’s efforts to connect to global trade using Key West as a deep water port never really panned out but he did attract a lot of rich winter tourist to the state of Florida, particularly Palm Beach where he built his mansion. It may have never been his plan to create Florida’s “Space Coast”–or “Gold Coast” but Florida is a tourist mecca for the masses. Within 100 years tourist from around the world come to the Sunshine State. Florida could be considered the theme park capital of the world with Shamu and Mickey Mouse attracting between 100 million to 120 million tourists a year. But nobody really thinks of Henry Flagler as the man who made it happen. That accolade goes to Walt Disney.
It appears the end result of the manned Mercury, Gemini and Apollo programs, and the race to the moon, was to launch lucrative space tourist program. I am sure at some point the supply will catch up with demand for seats and the price for a seat into space will come down considerably. Especially when Carnival Cruise Lines figures out how to get a swimming pool into space.
https://stacker.com/stories/815/where-richest-americans-go-vacation-within-us
https://www.cnn.com/2021/09/18/tech/spacex-inspiration4-splashdown-scn/index.html
https:// http://www.worldatlas.com/articles/the-most-successful-missions-to-mars.html
https://yahoo.com/now/believe-much-astronauts-used-231238348.html























